by amyannetts | Sep 16, 2021 | Marketing Tips
From launching a charity based on “pinching” hotel toiletries to growing an “army’’ of 2,500 volunteers, Pinchapoo CEO Kate Austin knows a thing or two about persistence – as well as the power of marketing. Kate is our guest on this month’s blog – the first in a...
by amyannetts | Aug 10, 2021 | Marketing Tips
Have you heard about the world’s most remote music festival? On the edge of Australia’s Simpson Desert, at the foot of ‘Big Red’ – a huge, red sand dune – a playground for 4wd’ers and outdoor enthusiasts. The Big Red Bash is a...
by amyannetts | Jul 23, 2021 | Marketing Tips
You want to do the fun things in your marketing, like use humour, but somehow stay professional and on-brand. You’re not sure how far to push it. You’re a business brand, marketing to other businesses, (we call that B2B), so surely fun marketing stuff’s not for you,...
by amyannetts | Jun 11, 2021 | Marketing Tips
I don’t know about you, but I’m so done with posting on social media, week after week, for snail-paced traction. Don’t get me wrong, social media is a key element of any good marketing plan. But it’s time for me to mix things up. Shake...
by amyannetts | Feb 17, 2021 | Marketing Tips
All your marketing questions can be answered by knowing your customers In this podcast, I chat with Bianca McKenzie from the New School of Marketing about what it really means to know your customers. And why it’s the best thing you can do for your...
by amyannetts | Dec 17, 2020 | Small Business Stories
It’s been a year like no other, 2020. But has it been all bad? Here’s my take on what I’ve seen play out for many small businesses in 2020, including my own. And, how differently 2020 might have played out if we knew then, what we know now. Ok , I’m not...
by amyannetts | Oct 9, 2020 | Marketing Tips
Walking the buyers journey, in easy peasy steps When you’re busy being boss of all the things, who’s got time to write a marketing plan? And even if you did have a plan in all its ring-bounded glory, would you follow it? I’ve written countless traditional...
by amyannetts | Sep 18, 2020 | Websites
And why website planning is important. Whether you’re doing it yourself or outsourcing, building your website is an exciting step. It can also be stressful and loads of work. You don’t want to end up with a website that’s cost you time and money and...
by amyannetts | Sep 2, 2020 | Marketing Tips
What is social post fatigue and how to know if you have it Social post fatigue (SPF) is a modern-day syndrome that effects content creators of all kinds. It’s a silent condition that creeps up on you and presents as an addiction to social posting, with...
by amyannetts | Aug 14, 2020 | Branding
Investing in brand building is just for big business, right? For many small business owners, spending time and money defining their brand is an after-thought. And not a budget priority. But there’s a strong case for investing early. Now, more than...
