The easiest marketing plan you’ll ever make

The easiest marketing plan you’ll ever make

Walking the buyers journey, in easy peasy steps   When you’re busy being boss of all the things, who’s got time to write a marketing plan?  And even if you did have a plan in all its ring-bounded glory, would you follow it?  I’ve written countless traditional...
5 Things to Nail Before Building a Website

5 Things to Nail Before Building a Website

  And why website planning is important.   Whether you’re doing it yourself or outsourcing, building your website is an exciting step. It can also be stressful and loads of work.  You don’t want to end up with a website that’s cost you time and money and...
How to winch your business out of a rut

How to winch your business out of a rut

10 unmissable steps to make a marketing roadmap that’ll turn your business around   Is your business stuck in a rut? If you’ve ever been four wheel driving and got stuck, I mean seriously stuck, you’ll understand this analogy.   It’s scary. You’re stressed...
Podcast Interview on SEOisAEO

Podcast Interview on SEOisAEO

I was interviewed on the SEOisAEO podcast by Jason Barnard, talking about how relevant traditional marketing is to getting the most out of search engines and the modern digital landscape. The SEOisAEO podcast is the most fun you’ll ever have learning about...
Why you need a cracking personal brand

Why you need a cracking personal brand

And how to get started.  Do you cringe when your image on your socials pops up?  Perhaps you’re not so keen on that out-fit anymore. In fact, you never really liked it. You just thought it’s what you should be wearing at the time.  Defining a cracking personal brand...
5 Smashing Ideas to Lift Your Marketing

5 Smashing Ideas to Lift Your Marketing

Learnings from Copy Con 2019. Bummed you didn’t get to Australia’s best conference for copywriters and freelance marketers – CopyCon 2019? I came away with a bag of tricks to implement in my marketing consultancy, after hanging out with the friendly and clever folk at...