by amyannetts | Feb 17, 2021 | Marketing Tips
All your marketing questions can be answered by knowing your customers In this podcast, I chat with Bianca McKenzie from the New School of Marketing about what it really means to know your customers. And why it’s the best thing you can do for your...
by amyannetts | Dec 17, 2020 | Small Business Stories
It’s been a year like no other, 2020. But has it been all bad? Here’s my take on what I’ve seen play out for many small businesses in 2020, including my own. And, how differently 2020 might have played out if we knew then, what we know now. Ok , I’m not...
by amyannetts | Oct 9, 2020 | Marketing Tips
Walking the buyers journey, in easy peasy steps When you’re busy being boss of all the things, who’s got time to write a marketing plan? And even if you did have a plan in all its ring-bounded glory, would you follow it? I’ve written countless traditional...
by amyannetts | Sep 18, 2020 | Websites
And why website planning is important. Whether you’re doing it yourself or outsourcing, building your website is an exciting step. It can also be stressful and loads of work. You don’t want to end up with a website that’s cost you time and money and...
by amyannetts | Sep 2, 2020 | Marketing Tips
What is social post fatigue and how to know if you have it Social post fatigue (SPF) is a modern-day syndrome that effects content creators of all kinds. It’s a silent condition that creeps up on you and presents as an addiction to social posting, with...
by amyannetts | Aug 14, 2020 | Branding
Investing in brand building is just for big business, right? For many small business owners, spending time and money defining their brand is an after-thought. And not a budget priority. But there’s a strong case for investing early. Now, more than...
by amyannetts | Jul 29, 2020 | Marketing Tips
10 unmissable steps to make a marketing roadmap that’ll turn your business around Is your business stuck in a rut? If you’ve ever been four wheel driving and got stuck, I mean seriously stuck, you’ll understand this analogy. It’s scary. You’re stressed...
by amyannetts | Aug 16, 2019 | Small Business Stories
A Small Business Story. If you haven’t heard of Bidiliia Jewellery, then it’s worth taking a look, particularly if you’re a new small business owner. Anu Sawhney, founder of ethically-made jewellery brand Bidiliia, only two years into business, has loads of...
by amyannetts | May 30, 2019 | Marketing Tips
I was interviewed on the SEOisAEO podcast by Jason Barnard, talking about how relevant traditional marketing is to getting the most out of search engines and the modern digital landscape. The SEOisAEO podcast is the most fun you’ll ever have learning about...
by amyannetts | May 27, 2019 | Branding
And how to get started. Do you cringe when your image on your socials pops up? Perhaps you’re not so keen on that out-fit anymore. In fact, you never really liked it. You just thought it’s what you should be wearing at the time. Defining a cracking personal brand...
