Business Lessons from the Big Red Bash

Business Lessons from the Big Red Bash

Have you heard about the world’s most remote music festival? On the edge of Australia’s Simpson Desert, at the foot of ‘Big Red’ – a huge, red sand dune – a playground for 4wd’ers and outdoor enthusiasts. The Big Red Bash is a...
Marketing to humans in a boring business world

Marketing to humans in a boring business world

You want to do the fun things in your marketing, like use humour, but somehow stay professional and on-brand. You’re not sure how far to push it. You’re a business brand, marketing to other businesses, (we call that B2B), so surely fun marketing stuff’s not for you,...
Two easy ways to get noticed on LinkedIn

Two easy ways to get noticed on LinkedIn

  I don’t know about you, but I’m so done with posting on social media, week after week, for snail-paced traction. Don’t get me wrong, social media is a key element of any good marketing plan. But it’s time for me to mix things up. Shake...
The best thing you can do for your business

The best thing you can do for your business

All your marketing questions can be answered by knowing your customers   In this podcast, I chat with Bianca McKenzie from the New School of Marketing about what it really means to know your customers.  And why it’s the best thing you can do for your...
If we knew then, what we know now

If we knew then, what we know now

It’s been a year like no other, 2020. But has it been all bad?   Here’s my take on what I’ve seen play out for many small businesses in 2020, including my own. And, how differently 2020 might have played out if we knew then, what we know now. Ok , I’m not...
The easiest marketing plan you’ll ever make

The easiest marketing plan you’ll ever make

Walking the buyers journey, in easy peasy steps   When you’re busy being boss of all the things, who’s got time to write a marketing plan?  And even if you did have a plan in all its ring-bounded glory, would you follow it?  I’ve written countless traditional...
5 Things to Nail Before Building a Website

5 Things to Nail Before Building a Website

  And why website planning is important.   Whether you’re doing it yourself or outsourcing, building your website is an exciting step. It can also be stressful and loads of work.  You don’t want to end up with a website that’s cost you time and money and...