The Marketing Expedition®

How to become a marketing adventurer
Results Animation

Choose your own character

 Two key factors determine what kind of business owner you are: impact and visibility.

STATIC STOOGE

Steadfastly doing business the same way for 30 years. Not so keen to learn new tricks. Soon to be invisible and stagnant. A risky choice. 

CAPTAIN RANDOM

Excitedly embracing social platforms. A random cat video is never on brand. Lack of strategy shows in the business metrics.

SECRET SQUIRREL

Busily creating opportunities, with a solid database and a great referral network. A slow and steady way to grow…very slow.

MARKETING PIONEER

Fantastic visibility across key channels. On-brand messaging is magnetic to their audience. Business is really making a splash.

Tame the elements

To become a marketing adventurer, the key elements to master are:

Audience

AUDIENCE

Knowing who you are talking to and where to find them.

Audience

MESSAGING

Speaking to your audience in a way that cuts through the noise.

Audience

ROADMAP

Having a step-by- step plan that gives you direction and rhythm.

Audience

GUIDE

Assigning a leader to guide the way, clear the prickles and keep you on track.

Get ready for adventure

Time for the marketing expedition® …

Process Animation
Dive

DIVE DEEP

View the business with fresh eyes. Clarify your audience, what they need and how you help.

Audience

FIND GOLD

Separate the gold from the shiny rocks using workshop techniques that best suit your business and goals.

Audience

SURVEY LANDSCAPE

Examine your competitors and see what you need to do to stand out.

Audience

GATHER TOOLS

Build a toolkit with digital and traditional tools, like social media, SEO, pitch deck and public relations.

Audience

CREATE ROADMAP

Design a step-by-step actionable content marketing plan with all the detail needed to execute.

Audience

SET OFF

Time for ACTION. Implement the roadmap, with a guide to lead the way.

Enjoy the destination

When you complete The Marketing Expedition®, enjoy:

Clarity

Have a clear vision of where your marketing is going, now and in the future.

Clients

Stay top of mind with your audience. Become the go-to in your industry.

Attract clients, deliver on revenue targets and grow your business.

Choose your own adventure

Flinders Ranges

  • 1 x  “deep dive” session.
  • Action Plan – tactical steps for the next 30/60/90 days.
  • Simple, step-by-step instructions and templates for you to follow.
  • 30 min walk-through.
  • 1 x 30 min consult for specialist advice.

Kings Canyon

  • 1 x “deep dive” session.
  • Content Marketing Plan delivering:
    • Target persona
    • Customer journey
    • Defined toolkit
  • Easy-to-follow DIY templates, including:
    • Social media calendar
    • Competitor insights
    • Publishing schedule
    • Action Plan, and more.
  • Simple, step-by-step instructions to follow
  • 1 hour walk-through
  • 2 x 30 min consults via Zoom for specialist advice

The Kimberley

  • 4 x “deep dive” session.
  • Content Marketing Plan delivering:
    • Target persona
    • Customer journey
    • Defined toolkit
    • Social media calendar
    • Competitor insights
    • Publishing schedule
    • Sales pitch deck
    • Action Plan, and more.
  • 1 hour walk-through.
  • 3 x 30 min consults for specialist advice.
Planning Sessions

Optional items to add:

  • B2B Sales pitch deck.
  • DIY marketing templates.
  • Graphics package of visual models.
  • Market research.
  • Specialist advice and check-in’s.
  • Scoped projects.
  • Marketing retainer.

What’s included in the Content Marketing Plan?

Content Marketing Plan

Client testimonials

Amber Grace | Founder & CEO | Second Steps

Lisa Saunders - Own Your Health Collective

"Completely refreshing"

Mitchell Withers

Documentary Film Maker & Director, Of Place Films

I found Amy after an online search - I didn't want the commercial pitch or approach to marketing but really someone who could help put into a clear words who I am and what I do. To top it off I got a comprehensive plan of how to do it - love that! From strategy to the practical in seamless sessions over a few months. Highly suggest inviting Amy to sit around your business table, you won't regret it.

Kelly Goodsir

Pedagogical Leader Early Childhood, KG Learning

As a new business owner overwhelmed doesn't even cover how I was feeling.  Words do not even convey what working with Amy has done for me and my ability to build my business. I am so overjoyed with what I can now do, what I understand and the confidence I now feel in myself to navigate the world of marketing my business. 

Nadia Addabbo

Nadia Addabbo Holistic Therapist

As a small business owner, I engaged Amy to gather information, advice and support on marketing my business. She is a brilliant educator.

Mel Cornell

Mel Cornell Photography

Thanks Amy, it was a great session. I really enjoyed it and excited to make head way with the action.

Nat Moore

Own Your Health Collective

A fresh set of eyes is needed sometimes, especially when you're busy in the daily running of your business. Amy's 30/60/90 DAY ACTION PLAN has not only mapped out my next 90 days, it's also given me the clear focus I need to power me through to the next phase. 

Amy Wyhoon

Sugarpop Social

Ready to go?